Meet BLU

Creating experiences that connect people to place

A Design
Agency

With the power of production

Designing for the
built environment

Embrace your story

What is experiential graphic design?

Experiential Graphic Design, also known as Environmental Graphic Design, is a collaborative and impactful discipline that merges creativity, information, and aesthetics to enhance the way people experience physical spaces. This field focuses on creating immersive environments that engage users through visual storytelling and strategic design elements, both indoors and outdoors.

At BLU, we recognize the critical role that experiential graphic design plays in connecting your brand and culture within a physical space. By integrating visual storytelling into your interior and exterior environments, our team of skilled designers craft memorable experiences for your clients, customers, and colleagues.

Part of USA Image but operating as an independent agency, BLU is not tied to specific products or production processes. This independence allows us to offer our clients maximum flexibility in choosing how to implement their design projects, ensuring that each solution is uniquely tailored to meet your needs.

MARKET SEGMENT EXPERIENCE

Hospitality—Adult Beverage, Restaurants, Hotels | Education—K-12, Higher Ed, Libraries | Healthcare—Clinics, Hospitals, Wellness, and Behavioral Health | Workplaces | Industrial | Retail | Parks & Recreation | Museum & Cultural | Non-Profit | Sacred Spaces

Areas of Focus

Placemaking

Branded Environments

Brand messaging and visitor engagement within your space.

Acknowledgment

Recognition Graphics

Flexible solutions to recognize key investors, donors, and employees.

Orientation

Signage & Wayfinding

Clear solutions that combine practical wayfinding needs with branding.

Storytelling

Interpretive Graphics

From timelines to organization history, detail your story in appealing and dynamic ways.

Original

Murals & Illustration

Create unique and dynamic imagery to present your brand in new and inviting ways.

Our Design Process

IDENTIFY & DISCOVERY

In this research-focused stage, we gather information from you, your stakeholders, the building site, and publicly available resources to begin our design process.

DESIGN

Once we have completed our research and have your project needs in hand, we begin our work on design solutions. Often, this stage is broken down into two separate phases:

Schematic Design: We produce a variety of design concepts and solutions for your review and approval to be explored further in Design Development.

Design Development: Once you have selected a design direction, our skilled designers add details to ensure our final creative product meets the goals of your project.

This stage includes initial pricing estimates and a Design Intent Drawing set as the final output.

PRODUCTION

USA Image can produce a wide variety of printed pieces in-house. Occasionally, we may strategically partner with outside vendors for custom jobs that require different techniques or materials that we may not specialize in. We share the Design Intent Drawing set with selected fabricators or send it out for public bid.

FABRICATION & INSTALLATION

Your final art files are handed over to the experienced USA Image production team, or we coordinate with selected vendors for fabrication, material sample review, and site review of the final project installation. Our team is available to review requests for information throughout this stage.

Let's Talk

We are always excited to hear from you and are eager to explore new ideas. If you have a project we can help with, reach out and start a conversation.

Contact Us